San Miguel's Pico de Gallo is a fresh, chunky salsa with diced tomatoes, onion, cilantro, and jalapeño, designed to be a versatile topping or dip. It is marketed as a traditional, "homemade" style sauce, with a smoky flavor achieved by roasting the ingredients, and a mild to medium level of spice. The colors of the ingredients, green from the cilantro and jalapeño, white from the onion, and red from the tomato, represent the Mexican flag.

• Ingredients: 

  Diced tomatoes, onion, jalapeño peppers, and cilantro are the core components. 

• Flavor profile: 

  It has a fresh, chunky texture with a smoky and mild to medium heat flavor. 

• Roasting process: 

  San Miguel's process involves roasting the ingredients in a comal (a type of griddle) to enhance their flavor before grinding them, creating a traditional, smoky taste. 

• Color: 

  The ingredients are arranged to resemble the colors of the Mexican flag: red (tomato), white (onion), and green (cilantro and jalapeño). 

• Usage: 

  It is described as a versatile condiment that can be used as a dip for tortilla chips or as a topping for dishes like tacos, grilled meats, and eggs.